Group singing inspires creativity, reactivates weary brains and improves our wellbeing in countless ways – international research is proving it again and again. So why don’t more businesses sing daily?
According to IBM’s CEO Global Study, which polled over 1500 executives across 60 nations and 33 industries, creativity is now regarded as the most important leadership quality for success in business, outweighing integrity and global thinking.
In today’s fast-paced business environment, creativity and innovation are a prerequisite for success, and possibly even survival. Yet in many companies there are no clear pathways for developing personal creativity. In fact, often those with the ideas are ignored or stifled, so that eventually their voices fall silent
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